Work at neulandherzer

Let us introduce ourselves

Job Titles (Or: The meaning of power)

We don’t have specific job titles that denote hierarchy. The only exception are our CEOs, which the law requires we name. But even that isn’t printed on our business cards our flouted in email signatures; it is only used when required on official documentation. We don’t believe in categorizing our colleagues into “senior”, “junior” or “director”. Why? Hierarchy creates power.

We at neulandherzer believe in competence. The experts at something should have the say how it’s done. We count on the fact that the people working at neulandherzer can evaluate their own and others’ abilities accurately. No one person here has power over another.

We encourage people to solve problems together, in a constructive manner and based on rational arguments – not based on hierarchy or said power. We don’t like power games. We don’t like the culture of fear that power creates. The descriptions “junior” and “senior” are only used in job advertisements to guide potential applicants.


We’re not interested in the least in – troublemakers, know-it-alls, pain-in-the-necks, whiners, wise guys, assholes.

We’re highly interested in – Apart from the professional qualifications, two questions are of utmost importance to us:

  • Would I want to drink a beer (or Hessian Äppelwoi cider, or smoothie) with this person after work?
  • Can I learn something (special) from this person?

Quality (or: when is what we’re producing good enough)

We produce many things: films, comics, social media posts, concepts, articles. We have three questions we apply to everything we do:

  • Would I share this?
  • Would I use it?
  • Do I have a great time with it?

If the answer is “yes” all three times, that’s good. If it is only “yes” two times, then that’s not good enough. When talking about quality, we differentiate between quality in terms of content and form. These questions are meant to evaluate content. Quality in terms of form (spelling, grammar, technical implementation of the design, visual quality, cutting etc.) should speak for itself and need no additional questions.

We do not take part in competitions, rankings or awards

Why? Participating in rankings, awards and competitions takes a lot of time, money and energy. Most are money-making machines and inconsequential. To acquire prestige via awards, you need to take part in the most important – and usually most expensive – awards, many of which have the clause that you need to receive the award in person. This shows what they are about: profit rather than quality.

Once you have won something, the public perceives you in terms of how long it has been since your last award. We would thus need to keep taking part to stay in the game to prevent the impression of “they won something years ago, but now they’re obviously not doing so well”. This cycle is even more prominent among rankings, such as If you’re named here once, every downward step or lack of movement upward is registered as something negative.

We don’t plan to grow to an astronomic size, so can never rise to the top of a ranking measured on size and economic factors. Even though we are constantly creative, we would never stand a chance in creative rankings, because we do not on a continual basis produce products with which you gain points there. This is also because we are not a pure internet or advertisement agency. We just don’t fit into these categories and cannot be “good” at any ranking.

There would be only one reason to take part in awards, rankings or competitions, and that would be PR for neulandherzer to make potential employees aware of us. But the negative aspects so clearly outweigh the positive that the decision to forgo any of these was an easy one. Good employees will find us nonetheless.

You are still reading and have a feeling this is the way you think, too? Then have a look at our job offerings or just send us a CV and a description of what makes your world go around.


What you won’t find here: Power, Titles, Awards.

What you will find here: Quality, Pace, Fun, Projects that challenge you.

We're hiring! Check out open positions

Where? Frankfurt/Berlin
When? ASAP
Employment permanent, fulltime

We are looking for a Senior Creative Concept Developer for our digital and integrated communication and innovation projects with landmark clients such as Mercedes-Benz, Escada or Steiff.


At neulandherzer, you’ll create and develop sustainable, creative and clever ideas, communication strategies and guiding campaign principles for both purely digital and integrated projects.

You’ll conceptualise integrated and cross-media content formats, turn research into competitor analyses and keep up-to-date on the most recent technologies, current topics, and methods of communication.

You’ll tell stories that work in the digital realm via 360° and VR/AR technologies, but also that matter in analogue. You’ll apply your knowledge how applications and their interfaces perform best for users as well as your experience in methods ranging from persona development to click dummies.

You’ll exercise project stewardship from outline to implementation and will instruct your team. On the client side, you prepare our concepts concisely, present them convincingly and offer consultancy throughout.

Your ideal skill set and attitude

We expect a passion for new media and tech innovations, but also concrete, long-standing experience dealing with brands, digital projects and social media.

You are well versed in the digital media environment and know how to excel in a team regarding brand design, mood boards, style guides, user journeys, storytelling, personae and creativity techniques. You have high standards and bring along successfully field-tested methods for the concept phase.

Of course, you are able to communicate your concepts perfectly – in German and English. You love anything to do with digital innovation, social media, pop culture and media as a whole.

We place great value on crucial soft skills such as curiosity, reliability, openness for modern team-oriented work practices, responsibility, empathy and a sense for a successful and close cooperation with clients, partners, and teams.

Where? Berlin/Frankfurt
When? ASAP
Employment permanent, flexible

We are looking for an experienced Senior Project Manager to help us realize innovative projects with key accounts such as Escada, Mercedes-Benz and Steiff.


You are the interface between our customers, partners and internal staff. With your astute understanding of brand communications, brand management, clients and markets, you take care of several social-media projects, campaigns and content productions. As the project leader you assure that the quality, the budgeting and the creative output are always at their best to make our clients satisfied and happy—by organizing workshops as well as presenting and discussing your work with the customers.

Your ideal skill set and attitude

  • You have 3−5 years experience in the management of digital projects within an agency or corporation, and you enjoy working on projects independently.

  • You are professional and reliable; and you are proud of your work.

  • Your ability to coordinate and your organizational talents are outstanding. In combination with your professional calm you always manage to keep the project on schedule, even in stressful situations.

  • You are passionate about the latest innovations regarding digital trends, media, people – there is no limit to your curiosity. You inspire us—every day.

  • You have excellent communication skills (German/English)

Is your profile the perfect fit?

Let us know! Email us a few lines about what makes you the perfect fit, together with your CV and work samples to

We are looking forward to get to know you!

What we're offering

Neuland + Herzer GmbH / Stiftstr. 8-10 / 60313 Frankfurt am Main /
managing directors / René Herzer / Jens Jahn / Felix Neuland / Michael Schäfer
legal information / AG Ffm HRB 54183 / VAT ID DE813374134 / Tax ID 659561087
responsible according to german press law / René Herzer / Frankfurt / +49 69 2474107 11


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